The Cloud Communications Experts

What is Unified Communications?

What is Unified Communications (UC)?


Unified Communications (UC) is a term that comes up constantly whenever the topic of business phone systems is discussed.

But what is Unified Communications? And would your business really benefit from it?

To know the answer to those questions, you first need to know why Unified Communications was created.

In today’s world, contacting someone is no longer as simple as “call this number.” Now-a-days, everyone needs to be available at all times in some form or another. When people try to contact you, there is probably a large variety of ways they typically go about it. They may call your work phone and/or cell phone, e-mail you, send you an IM, text you, video chat you, write on your Facebook wall, or use another one of the countless methods available to them thanks to the internet and smart phones.

If you think about it, there are a lot of ways you can be reached. This also means there are a lot of ways you could miss (or forget) a message if you’re not organized and constantly keeping up with all of it.

When it comes to the business world, both of these realities are important to come to terms with. It is critical to both use your time efficiently as well as to always respond to your customers and colleagues when they reach out to you. Wasting time trying to contact someone 10 different ways or having to stay on top of the 15 methods your customers use to contact you, can at best be described as an inefficient use of time and difficult to manage.

Fonality actually recently sponsored a report done by Webtorials where they found that about 50% of a knowledge worker’s day is wasted trying to manage all the information (contacting people, finding information, scheduling meetings, duplicating information, and dealing with unwanted communications) available to them.

The point is clear: it is easy to lose track of how much time you spend each day just trying to stay on top of all the methods you use to communicate with your co-workers and customers.

These are the reasons Unified Communications was created.

The idea behind Unified Communications is to bring every form of your communications together in one single interface.

(If you need to see what I am talking about visually, the picture at the bottom of this page is an example of the UC interface APEX Communications sells called HUD, which was created by Fonality.)

An ideal Unified Communications interface, such as HUD, acts like a funnel. By that I mean, every time someone tries to reach you- regardless of what method they use- it will come through your HUD. Nothing will ever be missed. Likewise, any time you attempt to reach someone you can do it in any way you want through HUD.

It’s a pretty simple idea.

Not only that, what you are doing and who you are communicating with is available information to all your peers through a presence feature. If you think about it, there are countless benefits to knowing what all your peers are doing during office hours. For example, it ensures calls aren’t transferred to colleagues unavailable to speak and also allows managers to keep track of important calls from certain customers.

Hopefully you now know what Unified Communications is and what the general benefits of Unified Communications are. If you have any questions, please feel free to contact us to speak with one of our representatives. We would be glad to answer them for you.

Unified Communications - HUD

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